Alexandra Notay

PFP Capital

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Placemaking & Investment Director 


PfP Capital’s Placemaking and Investment Director, Alexandra Notay, is in charge of the firm’s residential development plans in the UK. Alex has 16 years of expertise in strategic consultancy and investment work for the private sector, government, and non-profit organizations on four continents. She is globally recognized as a specialist in build to rent, placemaking, and sustainable urban development.


Among Alex’s many real estate publications is the ULI UK Best Practice Guide on Build to Rent (2014, 2016). In addition, Alex was named as one of 48 women defining the future of the UK real estate business at the BISNOW Women Leaders event in January 2019. For Alex, it’s all about cultivating the next generation of diverse talent via creativity and collaboration.


PFP Capital

PfP Capital is a new real estate investment management company launched in 2017. PfP Capital’s residential-led portfolios produce steady returns and value growth. They are pioneering a market-leading holistic approach to placemaking and ESG. Their PfP Capital team has exclusive access to Places for People’s property portfolio, seed capital, property management expertise, and strategic insights, offering investors a distinct advantage.

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